According to the website, "The cornerstone of the campaign is the Reading Bill of Rights (aka A Child's Right to Read) - eight beliefs that inform Scholastic's commitment to increasing literacy in the 21st century. These beliefs affirm every child's right to read in today's world - from access to books and great stories to the ability to analyze, interpret and understand information in the digital age."
One of the really neat features of this literacy campaign is called Celebrity Bookprint. What is a bookprint, you ask? According to the website, it is "...the list of 5 books that leave an indelible mark on our lives, shaping who we are and who we become. We like to say, you are what you read!"
Over 100 celebrities are featured, along with their bookprint. There's everyone from Taylor Swift to Bill Clinton to Ellen Degeneres and Robert Munsch. The list of contributing celebrities is varied enough to appeal to all ages, genders and interests. Accompanying each bookprint is a photo and concise biography of the celebrity.
So, how can you apply this to your library? Easy! Make displays! Put up a picture of the celebrity and display books from their bookprint. Don't have a copy of one or more of the books? Print off an image of the cover - your patron can request it from TRAC. Surround it with items that feature the celebrity - some of the books they've written, albums they've recorded or movies they've starred in. People tend to be very curious about what other people read, and especially if you're a fan.
Want to take it to a local level? Ask members of the community what THEIR bookprint is, and promote that.
Don't have room for displays? Turn them into posters and place them in the appropriate area of your library.
If you're interested in more about the Read Every Day compaign, visit the website and check out their great resources!