The event is sponsored by the Campaign for a Commercial Free Childhood (CCFC), and they've developed an organizer's kit to assist with planning. The kit is free, you just need to register and the link and password to download it will be emailed to you. To download the kit and learn more about Screen Free Week, visit: http://www.commercialfreechildhood.org/actions/screenfreeweek2012.html for an overview, or the official website at: http://www.commercialfreechildhood.org/screenfreeweek (which can be a little glitchy).
If you're unsure about getting involved with the official event, perhaps there ways you can use being "unplugged" for a week to promote your library? It could be a good way to market programs that focus on group activities, like board games. HoJo's Teaching Adventures blog suggests doing a "Couch Potato Reading Contest," encouraging kids to cut back on the TV and video games, and more time reading.
Looking for more ideas? Education.com has 30 Great Activity Ideas for Screen Free Week, such as "Tell a Story in a Jar," making Smudge Monsters, and some free printables, such as Draw a Supehero! The CCFC also has compiled a list of 101 Screen Free Activities...while not are all applicable for libraries, you could put together a list of your top ten (be sure to include visiting the library!) and put it up in the library.
Need more craft or activity ideas? Visit our Pinterest boards at http://pinterest.com/peacelibrarysys.